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Mental cinema

Fun is what you
make of it.

Since January 1 2019 Comedy Central is airing 24/7 on free TV again. How funny is that? We just knew: The campaign had at least to be as funny as that.

But please not too forced funny. Or embarrassingly plain. But neither too intellectual. And no way should be like Mario Barth. Since everybody has a different taste of humor, we made exactly that our strategy. True to our motto: „Just make your jokes alone!“ This is how the first ever funny campaign was made that makes no jokes. But rewards the audience. Well, at least when they – as we do – just has comedy in their heads.

Since January 1 2019 Comedy Central is airing 24/7 on free TV again. How funny is that? We just knew: The campaign had at least to be as funny as that.

But please not too forced funny. Or embarrassingly plain. But neither too intellectual. And no way should be like Mario Barth. Since everybody has a different taste of humor, we made exactly that our strategy. True to our motto: „Just make your jokes alone!“ This is how the first ever funny campaign was made that makes no jokes. But rewards the audience. Well, at least when they – as we do – just has comedy in their heads.

We could have shown an email-window. Or a Nigerian prince sitting in front of a laptop. But we’d rather like the audience to think for themself.

We’ve got one more…

Okay, you’re right. We had about a zillion. There was a time when we just couldn’t stop coming up with new motifs. When there was no space left on our walls we teamed up with the client and sorted them out very strictly. Until only a Top-50 was left from which at least a good half was actually produced. Here are the ones we liked best. From MOTOR with laugh.

PEE HAPPY.

LAUGHTER IS THE BEST MARKETING

In January Comedy Central reached a 15% bigger audience and has never been that successful in its history.

A campaign with extra length.

What do you do when all of sudden you’ve got twice as much transmission time available? Comedy Central went for the biggest answer possible and brought one of the most popular sitcoms of the world to German free tv: Modern Family. Of course we gave the three families a very warm and creative welcome. With a second commercial flight that totally matched the show.